goop beauty
Art Direction
Detox Foaming Cleanser launch and goop beauty new packaging launch.
CD:Meaghan Cox, AD:Jeane Kim, On-Figure Photographer:Bjorn Iooss, Still-life Photographer:Daivd Kitz, Prop Stylist:Jessie Cundiff, Hair:Ramsell Martinez, Makeup:Jen Fiamengo, Stylist:Lindsay Grosswendt, and the goop teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Detox Foaming Cleanser launch and goop beauty new packaging launch.
CD:Meaghan Cox, AD:Jeane Kim, On-Figure Photographer:Bjorn Iooss, Still-life Photographer:Daivd Kitz, Prop Stylist:Jessie Cundiff, Hair:Ramsell Martinez, Makeup:Jen Fiamengo, Stylist:Lindsay Grosswendt, and the goop teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Rare Beauty
Art Direction
Rare Beauty's fragrance line launch.
EVP:Josh Gurrie, CD:Phoebe Yoo, AD:Jeane Kim, Photographer:Kat Borchart, and the Rare Beauty TeamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Rare Beauty's fragrance line launch.
EVP:Josh Gurrie, CD:Phoebe Yoo, AD:Jeane Kim, Photographer:Kat Borchart, and the Rare Beauty TeamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
G. Label by goop
Art Direction
March 2025 Collection: The Schindler House.
CD:Meaghan Cox, AD:Jeane Kim, Photographer:Diego Vourakis, Stylist:Britt Layton, Talent:Mae Van Der Weide, and the goop teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
March 2025 Collection: The Schindler House.
CD:Meaghan Cox, AD:Jeane Kim, Photographer:Diego Vourakis, Stylist:Britt Layton, Talent:Mae Van Der Weide, and the goop teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Banana Republic January 2025
Art Direction, Social Media Strategy
Drawing inspiration from Irving Penn, featuring draped fabric on furniture to show layering and softness reminiscent of winter's cozy textures. A neutral palette that complements the collection, offering a fresh reset from the holidays.
ACD:Jordan Levinson, Sr.Designer:Jeane Kim, Photographer:Joshua Woods, Stylist:Brie Welch, Agency:Invisible Dynamics, Production:Shake Productions, and the Banana Republic teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Drawing inspiration from Irving Penn, featuring draped fabric on furniture to show layering and softness reminiscent of winter's cozy textures. A neutral palette that complements the collection, offering a fresh reset from the holidays.
ACD:Jordan Levinson, Sr.Designer:Jeane Kim, Photographer:Joshua Woods, Stylist:Brie Welch, Agency:Invisible Dynamics, Production:Shake Productions, and the Banana Republic teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
goop beauty
Art Direction, Video
goop beauty 3x Retinol Eye Serum Launch.
CD:Meaghan Cox, AD:Jeane Kim, Photographer:Tom Kelly Slack, Stylist:Dianna Lunt, and the goop teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
goop beauty 3x Retinol Eye Serum Launch.
CD:Meaghan Cox, AD:Jeane Kim, Photographer:Tom Kelly Slack, Stylist:Dianna Lunt, and the goop teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Gap Spring 2025
Art Direction, Social Media Strategy
Dance as the medium to spotlight the softness and comfort of Gap’s hero products. Feels like Gap.
Director:Talia Collis, Photographer:Amy Troost, Talent:Parker Posey, CD:Liz Polley, AD:Lottie Markworth, Sr.Designer:Jeane Kim, Agency/Production:Invisible Dynamics, and the Gap team
Team: Adam Katz, Aaron Feng, Caleb Van Dyke, Emma Kane, Jeane Kim, Nicole Banda, Oliver Hiliker
Dance as the medium to spotlight the softness and comfort of Gap’s hero products. Feels like Gap.
Director:Talia Collis, Photographer:Amy Troost, Talent:Parker Posey, CD:Liz Polley, AD:Lottie Markworth, Sr.Designer:Jeane Kim, Agency/Production:Invisible Dynamics, and the Gap team
Team: Adam Katz, Aaron Feng, Caleb Van Dyke, Emma Kane, Jeane Kim, Nicole Banda, Oliver Hiliker
Banana Republic Holiday 2024
Art Direction, Social Media Strategy
Home for the Holidays. A Classic holiday tradition of coming home. Set in San Francisco, a city by the bay. A timely homage to Banana Replublic's Home Base.
ACD:Jordan Levinson, Sr.Designer:Jeane Kim, Photographer:Gia Coppola, Videographer:Jordan Walsh, Stylist:Tonne Goodman, Hair:Tomo Jidai, MUA:Fulvia Farolfi, Agency:Invisible Dynamics, Production:Shake Productions, and the Banana Republic teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Home for the Holidays. A Classic holiday tradition of coming home. Set in San Francisco, a city by the bay. A timely homage to Banana Replublic's Home Base.
ACD:Jordan Levinson, Sr.Designer:Jeane Kim, Photographer:Gia Coppola, Videographer:Jordan Walsh, Stylist:Tonne Goodman, Hair:Tomo Jidai, MUA:Fulvia Farolfi, Agency:Invisible Dynamics, Production:Shake Productions, and the Banana Republic teamTeam: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
SIMONMILLER
Art Direction, Ecommerce, Storyboarding, Graphic Design, Editorial Design, Website, Social Media Content
Team: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Team: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Reverb, A Genetic Opera
Title and End Card Design, Motion
Reverb is a series of shorts that feature people and their matrilineal stories. In our early conversations, Michelle Millar Fisher shared with me an essay from Designing Motherhood (by Fisher & Winick) where she recounts her relationship to her mother, Ellie Millar. Michelle’s matrilineal story resonated with me, so much so that we made a short film. We sequenced Michelle’s mitochondrial DNA, transposed it into an aria, and our Soprano Emma Goldberg Liu performed her genetic aria to her in a home that represents the one she grew up in with her mother.
Team: Paerlyn Lii, Connie Bakshi, Michelle Millar Fisher, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Ryan Siciano, Drew Burrows, and Peter Fedak, Ji Won Choi, Jeane Kim
View film here.Team: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
Reverb is a series of shorts that feature people and their matrilineal stories. In our early conversations, Michelle Millar Fisher shared with me an essay from Designing Motherhood (by Fisher & Winick) where she recounts her relationship to her mother, Ellie Millar. Michelle’s matrilineal story resonated with me, so much so that we made a short film. We sequenced Michelle’s mitochondrial DNA, transposed it into an aria, and our Soprano Emma Goldberg Liu performed her genetic aria to her in a home that represents the one she grew up in with her mother.
Team: Paerlyn Lii, Connie Bakshi, Michelle Millar Fisher, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Ryan Siciano, Drew Burrows, and Peter Fedak, Ji Won Choi, Jeane Kim
View film here.Team: Pearlyn Lii, Emma Goldberg Liu, Kyle Chang, Alex Darby, Jon-Luke Fillippi, Danielle McPhatter, Jeane Kim, Ryan Siciano, Drew Burrows, and Peter Fedak
